Oraclum survey app is a web, Android and iOS app. It offers a variety of surveys, and by solving them, users can earn money and in-game currency.
Oraclum is a company that uses the power of social networks and machine learning to predict election outcomes, market movements, product demand, and consumer behavior.
They aim to become the forefront of the future of market research.
One of their better-known projects is predicting Donald Trump's victory and his election as the next president on the 2016 US Presidential elections.
The project goal was to create a platform where users can register and repeatedly take surveys. Gamification elements were built into the user experience to generate interest and give incentives to users to finish the survey.
The project scope involved creating an interactive prototype which covers all the user flows and gamification elements. Tech-wise, we created a desktop app, an Android app, and an iOS app.
4+
Years active in the data and forecasting industry
10
Products and services on offer
3
Major predictions including 2016 US elections (Donald Trump)
10,000+
Survey participants so far
A solid strategy on how to attract and keep the interest of users was a cornerstone of the project
Gamification was an essential approach built into the user experience. The primary reason was an extensive and lengthy survey that went live alongside the app. We needed a method that would keep the interest and focus of the user throughout the process. We included the leaderboard, monetary incentives, progress tracking, and other engaging elements.
Some survey questions were so complicated that we needed to come up with a new plan in order not to lose the users interest. Everybody loves a good story, and we used that fact! See how we did it.
A flexible survey format was created to accommodate enormous and complex project demands.
In total, there are three levels of surveys. The first level is a category level like politics, sports, or society. The second level is the survey level. The third level is a sub-survey level. This unusual structure is there for a reason. Giant surveys tend to be so extensive and tiring that the best usability practice is to divide them into smaller sections - sub-surveys.
We designed and developed a survey generator with ten different question options. Multiple choice questions, checkbox questions, slider questions, and many more are part of the app. You can see the final outputs in the image below.
The app offers an option to compete with other users. Collecting points and competing for prize money are significant user incentives that keep user retention high.
We had to come up with a flexible component-based solution for adequate scalability across platforms
Having multiple platforms in mind, we built a simple - yet elegant solution. Most of the survey elements are easily scalable throughout the platforms. Navigational elements were the only ones implemented differently across platforms to create a platform-friendly consistent experience for the user.
We found that the iOS style navigation offers a great balance between usability and discoverability, so we implemented it both on Android and iOS platforms. Sidebar navigation is better suited to the desktop environment since it utilizes given real estate much more efficiently.
We built a particular landing page for the desktop version of the app. We launched the app with its first survey - "Yugoslav wars survey". GDPR badge, monetary incentives, competitive leaderboard, and a large call-to-action (CTA) are just some of the conversion elements we implemented.
Clicks don't lie. We aim for metrics that can confirm our work and guide future efforts.
16,000
People solved the first published survey
10%
Better completion rate than average
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