Work - Oraclum
Application
Application

Oraclum

Oraclum survey app is a web, Android and iOS app. It offers a variety of surveys, and by solving them, users can earn money and in-game currency.

  • STRATEGY
  • USABILITY RESEARCH
  • UX AND UI DESIGN
  • DEVELOPMENT

About client

Oraclum is a company that uses the power of social networks and machine learning to predict election outcomes, market movements, product demand, and consumer behavior.

They aim to become the forefront of the future of market research.

One of their better-known projects is predicting Donald Trump's victory and his election as the next president on the 2016 US Presidential elections.

About project

The project goal was to create a platform where users can register and repeatedly take surveys. Gamification elements were built into the user experience to generate interest and give incentives to users to finish the survey.

The project scope involved creating an interactive prototype which covers all the user flows and gamification elements. Tech-wise, we created a desktop app, an Android app, and an iOS app.

Work Oraclum - Date icon

4+

Years active in the data and forecasting industry

Work Oraclum - Product icon

10

Products and services on offer

Work Oraclum - Predictions icon

3

Major predictions including 2016 US elections (Donald Trump)

Work Oraclum - Network icon

10,000+

Survey participants so far

Stats

Work Oraclum - Date icon

4+

Years active in the data and forecasting industry

Work Oraclum - Product icon

10

Products and services on offer

Work Oraclum - Predictions icon

3

Major predictions including 2016 US elections (Donald Trump)

Work Oraclum - Network icon

10000+

Survey participants so far

01.Strategy


A solid strategy on how to attract and keep the interest of users was a cornerstone of the project

Gamification elements
Leaderboard
Point Jupiter - Work for Oraclum - Leaderboard, monetary incentives
Progress bar
Point Jupiter - Work for Oraclum - Progress bar
In-app currency
Point Jupiter - Work for Oraclum - In-app currency
Incremental incentives
Point Jupiter - Work for Oraclum - Incremental incentives
Survey story

Story screens

Oraclum's story screens, slide 1
Oraclum's story screens, slide 1
Oraclum's story screens, slide 2
Oraclum's story screens, slide 2
Oraclum's story screens, slide 3
Oraclum's story screens, slide 3
Oraclum's story screens, slide 4
Oraclum's story screens, slide 4
Oraclum's story screens, slide 5
Oraclum's story screens, slide 5

02.Survey elements


A flexible survey format was created to accommodate enormous and complex project demands.

Point Jupiter - Work for Oraclum - Category 1
Point Jupiter - Work for Oraclum - Category 2
Point Jupiter - Work for Oraclum - Category 3
Questions and answers
Standings

03.Multi-platform


We had to come up with a flexible component-based solution for adequate scalability across platforms

Multi-platform
Navigation
Desktop landing page

04.Results


Clicks don't lie. We aim for metrics that can confirm our work and guide future efforts.

16,000

People solved the first published survey

10%

Better completion rate than average

Services used

Web development

  • Front-end development
  • Backend development
  • Accessibility
  • User research and testing

Website strategy

  • CLIENT Workshop
  • RESEARCH
  • PLATFORM ARCHITECTURE

UX and UI Design

  • INFORMATION ARCHITECTURE
  • USER PERSONAS
  • USER EXPERIENCE
  • PROTOTYPING
  • UI DESIGN

Quality assurance

  • PERFORMANCE TESTING
  • FUNCTIONALITY TESTING

Interested in working on a project with us?

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