Catering school Opatija

Establishing online visibility and digitally transforming the regional center of competence

Learn how we helped digitally elevate and transform RCK RECEPT project. From initial discovery workshops to the design and development of a brand-new website and gamified mobile apps, Point Jupiter provided innovative solutions.

A brand-new, multilingual website, along with mobile apps featuring gamification elements, serves as the technical backbone of this project. A single point for editing and managing content across different platforms has also been provided. Point Jupiter has delivered an exceptional experience across digital platforms.

From initial discovery workshops to the design and development of a brand-new website and gamified mobile apps, Point Jupiter provided innovative solutions. They considered business, organizational, educational, and strategic goals, delivering significant value

Services utilized

UX and UI design

  • UI design
  • UX design
  • interaction design
  • information architecture
  • prototyping
  • wireframing
  • accessibility

Software development

  • website development
  • mobile apps development
  • custom WordPress solutions

  • custom development
  • QA and testing

Discovery and strategy

  • discovery workshop
  • SEO strategy
  • research

  • platform architecture
  • gamification strategy

About the client

Situated in the scenic town of Opatija, Croatia, the Catering School Opatija stands as one of the most esteemed regional centers of competence in the educational and hospitality sectors. Currently hosting over 300 students, the school secured funding from the European Social Fund, under the operational program titled ‘Efficient Human Potentials’. 

This project, aptly named RCK RECEPT, aims to establish the regional center, elevate educational standards, enhance adult and lifelong learning, and foster collaboration between the educational sector and Croatia’s burgeoning private tourism industry.

At its core, their mission centers on innovative teaching methods, vocational training, and lifelong learning. By bridging the educational, public, private, and civic sectors, they strive to impart quality knowledge and skills that cater to the labor market’s demands.


total project value

14 different parties

involved in the project

3 years

implementation period

300+ students

involved in this project

Catering School Opatija is situated in beautiful Opatija, Croatia

About the project

With a total project value nearing eight million euros and the involvement of 14 distinct partners, RCK RECEPT spans over a period of three years, making it crucial to the School’s mission. The project’s success would create a deep and enduring impact on both the School and its partners.

RCK RECEPT is an expansive and intricate initiative. Backed by secured funds, its objective is to structure and refine the work organization of the Regional Center of Competence in the hospitality education sector. But its ambition doesn’t end there. It also focuses on the development and roll-out of regular education, adult education, and lifelong learning.

To bring the client’s digital vision to life, Point Jupiter, upon winning a national tender, collaborated closely with the team to comprehend their requirements. A cornerstone of this endeavor was establishing a robust digital footprint, which entailed launching a contemporary, multilingual website, mobile apps for principal platforms, gamification initiatives, and a content production process that seamlessly integrates with a technical SEO strategy


Our client’s digital ground zero was simple to describe — they had zero digital presence. This meant no website, no mobile apps, and no strategic plan related to either.

However, they had a vision and a team eager to leverage the expertise of Point Jupiter. The collaboration of a multifaceted team comprising 14 distinct parties was crucial to the project’s overall success. This diversity, while a strength, also introduced challenges —namely varied expectations and interests. Finding a balance amidst these diverse viewpoints and crafting a unified solution was no small feat. Through participatory design and co-creation workshops, we encouraged open dialogues, pinpointing shared objectives and bridging divides between various stakeholders.

Among the intriguing challenges was developing a system attractive to the School’s 300+ teenage students. The school was keen on having these students as active contributors to the project. The question was, how could we captivate and maintain the interest of these young minds?

Furthermore, the website and mobile app had to support multiple languages while offering a straightforward, unified content management system tailored to diverse content types.

Our mission was evident: we needed to comprehend the desires and expectations of each stakeholder group, deliver a multilingual website, introduce a gamified mobile app, provide a seamless and effective content management and distribution system, and ensure ongoing support and expansion opportunities for the School.


When we discuss solutions, we primarily consider two main aspects. The first is our methodology, approach, and strategy. The second relates to the technical implementation.

Approach and strategy

Our initial approach focused on discovery and active listening. We began by tuning into and documenting stakeholders’ expectations. Our responsibility encompassed the entirety of the digital strategy — from envisioning and designing to developing and delivering a brand-new website with multilingual capabilities.

Discovery and co-creation

From the outset, we leaned heavily on participatory design and co-creation methods—a strategy that consistently proved valuable throughout the project. In practical terms, this meant that we arrived prepared and facilitated multiple sessions with key project stakeholders.

It was essential to see things from our clients’ perspective. Even though this was primarily a technological endeavor involving the creation of a website and mobile apps, it was, at its heart, about the real people using them.


The school was eager to have their students as active contributors and users of the project. The question we grappled with was: How do you get 300+ teenagers to actively engage with a mobile app and website? Indeed, we were vying for their attention against giants like TikTok and Snapchat. Talk about a challenge!

Enter gamification! We dived deep into understanding our users — identifying their needs, motivations, and the factors that draw them to or repel them from certain platforms. Our vision incorporated a mix of quizzes, leaderboards, badges, and rewards, infusing a competitive spirit into the experience.

By integrating a reward system and consistently introducing fresh content, we redefined the potential of apps of this nature in sustaining user engagement — particularly among younger audiences.

Communication, multilingual content creation and distribution

A foundational component of this project was establishing a robust structure and work organization for the Regional Center of Competence. This involved developing and rolling out regular education, adult education, and lifelong learning programs.

Communicating these endeavors and outcomes was equally critical, and not just due to EU mandates on project transparency. Strategically speaking, if our client couldn’t convey their efforts or share discoveries with their stakeholders and the broader community, how could they anticipate and aim to generate enthusiasm and amass widespread backing?

To assist in this domain, we charted the entire content production and distribution workflow: What content types were they generating? How frequently were they producing it? Who oversaw its dissemination? And which languages were mandatory? Acquiring answers to these queries sparked another surge of creative brainstorming.

We also recognized the requirement to accommodate various foreign languages. While today it might be English, tomorrow it could be Italian or German.

One CMS to rule them all

A key requirement that emerged from discovery workshops with stakeholders was the desire for a unified interface to manage content on both their website and mobile apps. Whether they were at their desks or on the go using their phones, they wanted one central hub to oversee the entire process.

The principle was clear: Write and publish once, then (re)use on any platform or channel desired. At its core, this sounds straightforward, and it truly is. However, as with many things, the intricacies lie in the finer details.

After careful consideration of these facets, we devised a centralized system for all their content management, translation, and distribution efforts. Regardless of the medium — be it web or mobile apps — we catered to their specific needs.

Technical implementation

The technical implementation is grounded in insights from our strategic and methodological approach. You don’t just dive in, sketching designs or typing code. At Point Jupiter, we’re a data-informed agency. We prioritize gathering as much information and data (both quantitative and qualitative) as possible before embarking on crafting standout solutions.

The proactive involvement and meticulous preparation of our client in the early stages paved a clear direction for us. This lucidity was invaluable, letting us integrate our strategic insights and findings seamlessly into every facet of the technical execution. From initial UX/UI design sketches to rolling out the final product, each phase was thoughtfully informed, deliberate, and fine-tuned based on our prior understandings.

Custom WordPress website

The challenge went beyond merely fulfilling tender requirements. We aimed to create a dynamic, user-focused digital space that resonated with a wide range of audiences: from inquisitive students and their attentive parents to media professionals, potential partners, and the general public.

The solution needed to be easy to manage from a single administrative point, ensuring sustainable content upkeep. We opted to use WordPress as the platform for the website’s development. This choice enabled us to design a custom theme utilizing the Eightshift boilerplate. WordPress, built on PHP, offered a robust foundation for crafting a tailored theme using a contemporary Object-Oriented Programming (OOP) approach.

The website emerged as the central information hub. It became instrumental in sharing project news, updating events, offering educational resources, highlighting partner details, and captivating audiences with lively photo galleries.

Flutter Mobile app, Firebase and gamification

The mobile application, crafted using the Flutter framework, catered to multiple platforms via a singular codebase. With Firebase anchoring user data, we ingeniously merged the WordPress administration interface. This fusion allowed centralized content oversight for both the website and the mobile app.

Firebase was more than just a repository for user data and content. It became the pulse of our application, propelling information in real time to guarantee users always accessed the latest content.

Opting for the Flutter framework was strategic; it allowed us to devise an app that catered to both Android and iOS devices seamlessly. This application relied heavily on Firebase’s database for managing user data and ensuring instant communication. We expanded the website’s administration interface to enable synchronized content updates between the website and the mobile app.

This innovative solution meant centralizing app-specific content like quiz questions and recipes. To do this, we employed Firebase Cloud Functions and used TypeScript/JavaScript, creating a conduit that ensured seamless data flow between the site and the app.

Yet, the application had to be more than merely informative — it had to captivate. In today’s digital age, our competition extends beyond other educational apps. We’re vying against every conceivable online distraction — be it the quick allure of TikTok or the interactive stories on Snapchat.

This is why gamification was pivotal! Through quizzes, interactive challenges, and more, we transformed the app from a basic tool into an immersive journey.

Deployment on different stores

Moreover, the journey to the app stores wasn’t just about development. Establishing accounts on app stores presented its own challenges. Navigating the complex requirements of app stores for both Apple and Google was a hurdle in itself. Adhering to their stringent guidelines while ensuring a smooth launch demanded meticulous attention to detail. We led the communication with these tech giants, ensuring that every aspect of the app aligned with their requirements. This process required patience, precision, and effective collaboration to secure the necessary approvals and ensure a successful app store debut.

Our team ensured that every element, every pixel, and every line of code aligned with their stringent requirements, assuring our client peace of mind and guaranteeing a smooth launch.

By effectively addressing these challenges, we not only delivered a successful project but also honed our ability to adapt and innovate in the face of diverse and complex obstacles. This experience underscored the importance of a multidisciplinary team, close collaboration with clients, and an iterative approach to problem-solving.

And now, it’s the perfect moment to introduce the team behind the magic!


Teamwork makes the dreamwork. And to make this project’s dream a reality, we put together a team of eight Point Jupiter’s professionals: A Project Manager, a Lead Developer, two Senior Developers, a Senior Designer, and a Manual QA Specialist.

Project Manager

From day one, he steered our journey, navigating through the uncharted waters of the discovery phase, weaving the intricate tapestry of functional specifications, and ensuring that our compass always pointed true when it came to client communication.

Lead developer

Laying the foundational bricks and building strong structures was his forte. He set up work environments akin to well-architected citadels, ensuring that every piece fit perfectly and that the development process flowed seamlessly.

Senior developers

Two of them, each with their distinct craft. One sculpted the digital landscape of the website with finesse, while the other infused life into the mobile application, making sure it hummed flawlessly and resonated with the users.

Senior designer

His canvas was the digital screen, and with every stroke of design, he painted immersive experiences. He ensured the perfect balance of aesthetics and functionality, making certain every user interaction felt like a journey.

QA Specialist

With an eye sharper than an eagle, she ensured that no bug could hide in our digital realm. Her dedication meant that every pixel, every feature was tested and refined, safeguarding the quality we promised to deliver.

United by a common goal, this team transformed challenges into digital realities, ensuring Catering School Opatija’s dreams took flight in the digital realm.


The project played a pivotal role in enhancing the online visibility of the Regional Center of Competence, enabling them to effectively educate a wider audience, including students and the general public, about the thriving subsector of hospitality and tourism. The Catering School Opatija faced significant challenges in reaching its intended audience due to its limited online presence.

However, through the development of a state-of-the-art website and a user-friendly mobile application, combined with SEO strategies, this institution now has the opportunity to extend its outreach to a broader target demographic. By leveraging modern technology and optimizing its online presence, it can effortlessly share valuable information, showcase activities, and engage with a diverse range of individuals interested in exploring the exciting opportunities offered by the field of hospitality and tourism.

60% students

used it in the first 12 months

Ranked 1st on Google

for 10 crucial keywords

24,000 users

reached with 146 articles published

Future improvements and lessons learned

We created an entire blog post covering our lessons learned and recommendations for future projects. Learn more about digital transformation experiences in education and hospitality industry.

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