Work - Twiplomacy
Website
Website

Twiplomacy

Twiplomacy is a website that follows world leaders on social media. Would you like to know who the 5th most influential world leader on Twitter is? Twiplomacy has your answer.

Twiplomacy.com Service read mode
  • STRATEGY
  • USABILITY RESEARCH
  • UX AND UI DESIGN
  • WEB DEVELOPMENT

About client

Our client, Burson Cohn & Wolfe, is a leading global public relations and communication company. It builds and sustains strong corporate and brand reputations. They offer their clients strategic insights and innovative programming, together with expert counseling and program development across the spectrum of public relations, public affairs, reputation and crisis management, digital strategy, advertising, and other communications services. This time, we teamed up in the arena of social media and digital diplomacy.

About project

The goal of the project was to refresh and modernize the Twiplomacy website. We worked together with our client on recognizing the critical features of the old site and coming up with a new set of features that should improve the overall interest of the website.
Powerful backend tool for handling and updating thousands of data points along with implementing the map and the ranking system were the starting points of the project.

Work Twiplomacy - Person icon

4000+

World leaders covered in the studies

Work Twiplomacy - Date icon

10

Years as an industry leading website covering world leaders

Work Twiplomacy - Studies icon

35

Studies published throught the years

Work Twiplomacy - Terabyte icon

1

Terabyte of data analyzed every month

Stats

Work Twiplomacy - Person icon

4000+

World leaders covered in the studies

Work Twiplomacy - Date icon

10

Years as an industry leading website covering world leaders

Work Twiplomacy - Studies icon

35

Studies published throught the yeards

Work Twiplomacy - Terabyte icon

1

Terabyte of data analyzed every month

01.Usability
improvements


The first step of the project was to look for ideas on how we could enhance the user experience.

Hero section
Social rakings
Work Twiplomacy - Social rakings
Navigation

02.Design direction


The design needed to evolve within limits of the existing brand — evolution, rather than the revolution.

Project screens

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Twiplomacy - slide 5

03.Dev magic


In addition to the usual website frontend efforts, we crafted a social media aggregator on the backend side.

Social profile
Work Twiplomacy - Social rakings

04.Results


Clicks don't lie. We aim for metrics that can confirm our work and guide future efforts.

12%

Decrease in bounce rate

49%

Increase in daily pageviews

47%

Increase in daily time on site

Services used

Web development

  • Frontend development
  • Backend development
  • Accessibility
  • User research and testing

Website strategy

  • Client workshop
  • Research
  • Platform architecture

UX and UI Design

  • Information architecture
  • User personas
  • User experience
  • Prototyping
  • UI design

Quality assurance

  • Performance testing
  • Functionality testing

Interested in working on a project with us?

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  • STRATEGY
  • USABILITY RESEARCH
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