Twiplomacy is a website that follows world leaders on social media. Would you like to know who the 5th most influential world leader on Twitter is? Twiplomacy has your answer.
Our client, Burson Cohn & Wolfe, is a leading global public relations and communication company. It builds and sustains strong corporate and brand reputations. They offer their clients strategic insights and innovative programming, together with expert counseling and program development across the spectrum of public relations, public affairs, reputation and crisis management, digital strategy, advertising, and other communications services. This time, we teamed up in the arena of social media and digital diplomacy.
The goal of the project was to refresh and modernize the Twiplomacy website. We worked together with our client on recognizing the critical features of the old site and coming up with a new set of features that should improve the overall interest of the website.
Powerful backend tool for handling and updating thousands of data points along with implementing the map and the ranking system were the starting points of the project.
4000+
World leaders covered in the studies
10
Years as an industry leading website covering world leaders
35
Studies published throught the years
1
Terabyte of data analyzed every month
The first step of the project was to look for ideas on how we could enhance the user experience.
The original website had poor content discoverability. Most of the content was hidden and accessible only through the website navigation. Placing a huge interactive world map on the homepage improved the overall discoverability of the content - which could now be reached by clicking on the map area.
Why not introduce competitive aspect to the world leaders on social media? That’s exactly what we did! Being in the top of the ranking on a category is sure to be turning heads and getting a retweet or a mention from a particular world leader.
Navigating through all of the continents and countries required multi-level navigation. The mega menu was the perfect solution.
The design needed to evolve within limits of the existing brand — evolution, rather than the revolution.
Twiplomacy had a long history using infographic style to display their studies. We decided to expand that style on the website. Vibrant and exciting visual elements and details add to the overall interest of the website.
In addition to the usual website frontend efforts, we crafted a social media aggregator on the backend side.
In the process of building the Twiplomacy website, there was a need to gather social media posts in real-time if possible, from multiple social networks. To accomplish this, we made service we called Post aggregator, which allows us to subscribe and track any number of users and receive new post updates and push them to the client. This solution suits us really well, and we used a couple of times on other projects.
In the process of building the Twiplomacy website, there was a need to gather social media posts in real-time if possible, from multiple social networks. To accomplish this, we made service we called Post aggregator, which allows us to subscribe and track any number of users and receive new post updates and push them to the client. This solution suits us really well, and we used a couple of times on other projects.
Clicks don't lie. We aim for metrics that can confirm our work and guide future efforts.
12%
Decrease in bounce rate
49%
Increase in daily pageviews
47%
Increase in daily time on site
Interested in working on a project with us?
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