RBT Store
01.01
Delight and entertain
User can choose a song to delight their callers with and assign it to one or all of their callers.
Mobile app
Mobile app
Vodafone
Vodafone Ringback tone is an Android app that can surprise users callers by playing them their favorite song. See how it works.
- USABILITY RESEARCH
- UX AND UI DESIGN
- WEB DEVELOPMENT
About client
Vodafone is one of the largest telecommunications companies providing a wide range of services to both consumer and enterprise customers. They offer Mobile, Fixed, and TV to their consumer customers and are an industry leader in IOT, delivering cloud, security, and carrier services to enterprise customers.
They differentiate themselves from the competitors through continued investments in network infrastructure on a global scale and excellent customer experience.
About project
The project goal was to introduce Ringback tone technology to the end users of the Vodafone services. The only considered platform at that time was the Android application, so that is what we focused on.
The app itself had two main functionalities, users could buy and set their chosen song as the dedicated Ringback tone, or they could simply record a message and surprise their callers that way. Or both. Find out more in the full case below.
30+
Years present on the telecom market
450
Million customers around the world
30
Countries where Vodafone owns and operates networks
50
Countries where Vodafone has partner networks
01.Fun features
During the client workshops, we developed several fun features - acting as a hook for the end users.
Record message
01.02
Record your message
User can record a 5-second message and assign it to a caller, it can be just the recording or a combination of a recording and a song.
01.03
Even add voice filters
User can choose Voice filters - another fun option in the app, and they can choose between them and surprise their callers even more. To delight their callers with and assign it to one or all of their callers.
02.User flows
Each app has a few primary user flows, sometimes called the red routes. The red route experience must be seamless.
1
Choose between three assign options, All callers, Groups or individual callers
All callers
Groups
Individual callers
2
Assign a song and/or a voice message
Song
Voice message
3
Prelisten caller experience
Prelisten
4
Bring a smile on their face
03.Results
We always strive for numbers that can confirm our work, metrics never lie.
1,000,000+
Downloads
4.2/5
Average rating
Services used
Project strategy
- Client workshop
- Research
- Defining MVP
- Feature set
UX and UI Design
- Information architecture
- User personas
- User experience
- Prototyping
- UI design
Interested in working on a project with us?
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- USABILITY RESEARCH
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