Work - Vodafone
Mobile app
Mobile app

Vodafone

Vodafone Ringback tone is an Android app that can surprise users callers by playing them their favorite song. See how it works.

Google play button
  • USABILITY RESEARCH
  • UX AND UI DESIGN
  • WEB DEVELOPMENT

About client

Vodafone is one of the largest telecommunications companies providing a wide range of services to both consumer and enterprise customers. They offer Mobile, Fixed, and TV to their consumer customers and are an industry leader in IOT, delivering cloud, security, and carrier services to enterprise customers.

They differentiate themselves from the competitors through continued investments in network infrastructure on a global scale and excellent customer experience.

About project

The project goal was to introduce Ringback tone technology to the end users of the Vodafone services. The only considered platform at that time was the Android application, so that is what we focused on.

The app itself had two main functionalities, users could buy and set their chosen song as the dedicated Ringback tone, or they could simply record a message and surprise their callers that way. Or both. Find out more in the full case below.

Work Vodafone - Date icon

30+

Years present on the telecom market

Work Vodafone - Person icon

450

Million customers around the world

Work Vodafone - Countries icon

30

Countries where Vodafone owns and operates networks

Work Vodafone - Network icon

50

Countries where Vodafone has partner networks

Stats

Work Vodafone - Date icon

30+

Years present on the telecom market

Work Vodafone - Person icon

450

Million customers around the world

Work Vodafone - Countries icon

30

Countries where Vodafone owns and operates networks

Work Vodafone - Network icon

50

Countries where Vodafone has partner networks

01.Fun features


During the client workshops, we developed several fun features - acting as a hook for the end users.

RBT Store
Work Vodafone - Social rakings
Record message
Work Vodafone - Record messsage

02.User flows


Each app has a few primary user flows, sometimes called the red routes. The red route experience must be seamless.

1

Choose between three assign options, All callers, Groups or individual callers

User flows - all callers

All callers

User flows - groups

Groups

User flows - individial callers

Individual callers

2

Assign a song and/or a voice message

User flows - song

Song

User flows - voice message

Voice message

3

Prelisten caller experience

User flows - preliste

Prelisten

4

Bring a smile on their face

User flows - smiling face

03.Results


We always strive for numbers that can confirm our work, metrics never lie.

1,000,000+

Downloads

Result ratings

4.2/5

Average rating

Services used

Project strategy

  • Client workshop
  • Research
  • Defining MVP
  • Feature set

UX and UI Design

  • Information architecture
  • User personas
  • User experience
  • Prototyping
  • UI design

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Internet of things
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