Vodafone Ringback tone is an Android app that can surprise users callers by playing them their favorite song. See how it works.
- usability research
- UX and UI design
- web development
About the client
Vodafone is one of the largest telecommunications companies providing a wide range of services to both consumer and enterprise customers. They offer Mobile, Fixed, and TV to their consumer customers and are an industry leader in IoT, delivering cloud, security, and carrier services to enterprise customers.
They differentiate themselves from the competitors through continued investments in network infrastructure on a global scale and excellent customer experience.
years present on the telecom market
countries where Vodafone owns and operates networks
customers around the world
countries where Vodafone has partner networks
About the project
The project goal was to introduce Ringback tone technology to the end-users of the Vodafone services. The only considered platform at that time was the Android application, so that is what we focused on.
The app itself had two main functionalities, users could buy and set their chosen song as the dedicated Ringback tone, or they could simply record a message and surprise their callers that way. Or both. Find out more in the full case below.
We always strive for numbers that can confirm our work, metrics never lie.
- client workshop
- defining MVP
- feature set
UX & UI design
- information architecture
- user personas
- user experience
- UI design
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